Four Steps to Create Great Content
We live in a world where content rules. It's in constant demand, with a very high turnover rate... and the pressure to constantly be creating can make the task feel extremely overwhelming.
As someone whose job is LITERALLY to be creating content for all my clients and myself, I can definitely relate to the pressure, big time. So, here are my four simplified steps to creating valuable content, in the least stressful way possible.
STEP 1. COME UP WITH A LIST OF TOPICS
The best place to start creating quality content is to begin inspired by your message. Do some research, like taking a poll from your audience asking what they want to see, or just google insights about your industry. Any broad topic you come across that you'd like to tackle or address, write it down (I use google sheets). As I research, I also collect links to sources for my topic, inspirations, or other ideas, etc. within the google doc. just get all your ideas out here BEFORE you actually start to create anything.
STEP 2. WRITE IT DOWN!
Now, you're gonna take the time to write everything down (blog post style) for each topic. Make sure to do further research, if necessary, here and to add any links or photos (if needed). I like to write out everything in the form of a blog post because it makes sure my content will be as researched, and valuable as possible, and I can then use this as a starting point to repurpose TONS of content.
It goes like this: blog post > instagram post > videos
I take a small piece or main points from my blog post to convert into an Instagram post, which I can then make a cover for to post to Pinterest (which then links back my blog or Instagram), from which I can ALSO shorten even more to make video content - such as a TikTok or a reel. I can also make a whole youtube video using the blog post as a loose script if the topic is particularly dense or highly requested.
STEP 3. CREATE VISUALS
Now, once we have batched all of the informational content we need (whether its for a whole month, a week, 3 days, whatever!) ... we CREATE! During my creation time, I always begin with an "inspiration time block" where I search Pinterest, stock photos, design inspiration websites, etc. to get the creative juices flowing. Once I'm excited to get started, I begin the process of going planning the visuals to go with each topic.
I also like to create a mood-board to reference as I create, to make sure I'm staying on brand!
P.S. When creating video content, it makes your life 100x easier if you batch create this too (meaning, film everything on the same day). So plan ahead, and pick a day to do all your fun youtube, reels videos!
P.P.S. It also helps to make sure your surroundings foster creativity and calm. So go outside, find your favorite work spot, grab a latte — whatever you feel you need to work at your best!
STEP 4. PLAN AND SCHEDULE
Now, it's time for a big exhale. You did it! Now that you have your content created, it's time to schedule it mindfully across the social media platforms you are choosing to use. Make sure to schedule content with a few things in mind: know current events/holidays. Know your best times and days to post (this is one reason why I use Later to schedule!) And also be mindful that you aren't posting similar topics all back-to-back (to keep it spicy).
