Your 2021 Holidays Guide + Content Ideas List
Have you ever wished that every day could be a holiday? Well, the good news is, we (sort of) do! If you do a little digging, you can find almost every day there's a reason to celebrate. Never miss out on a social media moment again! Keep reading to learn how to use micro-holidays in your content marketing, and for our free 2021 Holidays guide.
SO, HAVE YOU HEARD OF MICRO-HOLIDAYS?
These are the random “days” that you may see mentioned on social media, in restaurants, or various other places. Things like “National Cheese Lovers Day,” or “International Talk Like a Pirate Day.”
These are also called “hashtag holidays” or “social media holidays”
NOW WHY in the world should we celebrate these days?
Crowds of people online are already posting about these micro-holidays as they come up, so you too can join in on that conversation. When you use the main hashtags for the holiday, you show up in the social media feed when people search for that particular tag, or when they click on the hashtag to see the related posts. By using these popular hashtags and posting in a way that fits in with the holiday, you have an opportunity to insert yourself into other people’s newsfeeds and gain some new followers to your page.
MICRO-HOLIDAY CONTENT IDEAS LIST
1. Have a contest
Host a photo contest, or answer a question related to the holiday. You can also do a product giveaway if there's a holiday-related to your product in some way!
2. Show the celebration
Post a photo of you and your team celebrating the holiday! National Cheese Lover's Day? A great opportunity for your team to celebrate over a beautiful cheese board (and post about it)!
3. Have discount or promotion relevant to the holiday
If the promotion is applicable to a product that you sell, think of a fun way to discount that product for 1 day only.
Examples:
If it’s National Book Lovers Day, perhaps your book is 20% off in the online store that day.
If it’s National Donut Day, all dozens are half price.
4. Post coordinated photos
The most simple option of all is to simply post in a way that is in line with the holiday! The key is to make sure you are picking holidays that tie into your business in some way.
5. Use as a chance to talk about a topic outside of your business
Especially in 2021, businesses have chosen to get behind certain movements or voice opinions on social issues. One example is "world mental health day" - where you can show how your business is observing this holiday (showcasing a healthy work environment as well), or simply share thoughts on how your followers can partake in mental health exercises.
PLEASE NOTE: This is a suggested list of holidays primarily for the US, Canada, and the UK to help you plan your content each month. There may be other special events or local holidays that are important to your audience and good for your brand to celebrate too!
